Do you want to make HUGE amounts of money writing powerful blogs? Although I will teach you how to write blogs that will generate interest, it is not the reason I started the article that way. A catchy title and that first crucial sentence are all it takes for a reader to decide whether or not they are interested in what you have to say. No matter how informative or creative your blog posts are, if the intro doesn’t grab the reader's attention immediately, it is pointless. You will have wasted your time writing the rest of the blog, since it is unlikely it will even be read beyond the first sentence.
While blog posts are an excellent source of content for social media marketing and SEO, your opening statement still needs to leap off the page and inspire readers to become engaged. It is the same principle as ad copy for a magazine, billboard, or brochure advertisement. An open statement is the first thing a potential customer sees other than your title and it needs to give the reader a clear idea of what to expect for the rest of the article, including how reading it will benefit their lives.
What is the point of tweeting about a new post if no one reads past the first couple of sentences? I have created a business using powerful blogs that capture people's attention and I can help give you an advantage, so your blogs stand out amongst all the others that are available online.
Here are some important techniques for writing opening remarks that make readers want to continue on:
- Ask Questions
Have you ever found yourself so caught up in an article that you are unaware of what is going on around you? What did that article do to instantly grab your attention? Maybe they did what I am doing right now? I am referring to the same powerful technique I used to entice you to read this blog?
Inspire your reader to process the information by asking thought-provoking questions. Questions can quickly engage readers and get them thinking about the subject at hand. They inspire them to read further and learn more. Come up with a bunch of different opening questions after you finish writing your blog that you believe will get the reader thinking. Test them on people you know and then choose the one that gets the best response. The importance of the first sentence is worth the effort.
- Use Interesting Facts
“Over 3 million people globally every month search for something online with the words “interesting facts” in it according to Google.”
This interesting little fact works as an intriguing opener because it makes you think. Plus there are statistics involved which helps confirm the credibility of the statement. There are many different ways to approach fact statements, but the key is to use the fact to grab attention. Make sure to always use proven facts that are relevant to the main topic of the blog.
- Use Block Quotes
Using a block quote statement (long quotation or extract) at the beginning of an article can have the same effect as an interesting fact, but it doesn’t necessarily need to be based on facts. This can be a more general quote that is used to set the stage for the rest of the article. Block quotes should be a maximum of 40 words or approximately four sentences. Normally a block quote statement will have a different look and feel from the rest of the text content, which can be done by using the block quote HTML code: <blockquote>.
- Blog’s Take Time & Effort
Every blog should be a clear representation of your knowledge and expertise. Your readers will be able to tell if you are just writing to fill your quota for the day or if you are actually writing because you have something worthy of sharing. Stay connected with your readers by being descriptive, using a conversational tone, and by including quotes and statistics whenever it is relevant. Writing quality blogs will take time, but the loyalty and engagement they inspire will be worth the effort.